While Yoichi’s first distillates are maturing in oak casks, Masataka runs a fruit juice activity made from local Hokkaido apples. Initially operating under the name “Dai Nippon Kaju”, meaning the “great Japanese juice company”, the company name is officially changed to Nikka Whisky in 1952, a contraction of NI-ppon and KA-ju, though this name already appears on the label of the first whisky released in 1940.