MORE THAN A CENTURY AGO, TWO PIEDMONTESE ADVENTURERS, MR. SELLA, AN ENGINEER, AND MR. MOSCA, A LAWYER, LOOKED AT THE UNCULTIVATED LAND WITH NEW EYES. THEY FELL IN LOVE AND CREATED SELLA & MOSCA. IN 1899, THE RECOVERY OF THIS LAND STARTED AND GAVE WAY TO THE BEAUTY OF THE VINES, AROMAS AND COLOURS OF THE GRAPES. DECADES OF WORK TO FREE THE SOIL FROM THE ROCKS AND GIVE IT NEW LIFE.