The Val D'Oca brand was born in the early 1990s and was mainly intended for the catering channel. Since 2008, the brand has become a real company controlled by Cantina Produttori di Valdobbiadene, able to communicate better and more easily with consumers through commercial networks in Italy and abroad (over 50 countries). Its strength as a single company has also allowed it to place a structured commercial network and modern marketing criteria since 1990, becoming competitive and the protagonist of some innovations in the market: For example, you were the first company to launch a black satin bottle in 1998. This was to win the best design award at Vinitaly a year later. They still the icon of the company.